Author Archives: Ms Charma

House of Maffia & House of Murray | London Fashion Week Escapades

House of Maffia’s Selina and Lina joined forces with Julie-Ann Murray of House of Murray this London Fashion Week season. Lina started the afternoon by attending the Falguni & Shane Peacock show at ON|OFF. Selina joined the crew over at the Jasper Garvida show at Vauxhall Fashion Scout where we had the privilege of jumping the queue and sitting on the second row. We rounded off the evening by traveling east to the Christopher Beales presentation and partied the night away in VIP at the Falguni & Shane Peacock after-party …

Read on for Julie-Ann’s review on the events…


High glamour Rock n Roll chic at the star-studded Falguni & Shane Peacock show

A darkly elegant collection from the Rock n Roll duo

Striking feather and shear evening gowns juxtaposed with dominatrix leather and embellished studding created an edgy yet elegant story of high lux couture along with their signature prints for their cool AW11 show.

It was lovely to catch up with the team at the after show party too!!!

Falguni & Shane Peacock Couture

LE BASIE (The Kiss)

Jasper Garvida AW11 at Vaxhall Fashion Scout

Effortless draping and peep hole ‘key’ prints gave us an insight into Jaspers more relaxed mood this season with a collection of refreshingly calm, oriental inspired minimalism. Armour-like embellished gowns and accessories gave an edge to the unusually light story which was much less extravagant than previous seasons.

Jaspers hit his stride!

Thanks for the mention Jasper!!!!


Having worked behind the scenes in the fashion industry for the last 15 years, helping the likes of Lee McQueen and Matthew Williamson to create their catwalk collections, the talented and highly skilled Christopher Beales is finally emerging from the cracks and has presented a magnificent array of styles for his latest exhibition ‘When the Crystal Cracked’ presented by the team at Forward PR.

To anyone who knows him, Christopher is a delightful, talented designer and costumier who’s combined passion, skill and love of his art will no doubt propel him to the very top of his art!

We have only just begun to see what this magical young man can create!

By Julie-Ann Murray

A big THANK YOU to Julie-Ann Murray, Fusion Three Sixty and Forward PR and look out for House of Murray creations in the upcoming House of Maffia advert…

Edited by Selina Dyer



Filed under Designer Highlight, Fashion Events, Fashion week, HOM TEAM, House of Maffia Designer


House of Maffia | Pre-London Fashion Week Party

With HOM Director Lisa Maffia, Far East Movement & Wretch 32  in the building it was bound to be a night to remember. Big thanks to Dan Kapp @ Movida for organising the night with me and making it all happen. The team and House of Maffia designers were in attendance as well as IDOL Magazine who popped to chill before their hectic LFW schedule began. If you missed out this time make sure you keep updated via our Facebook page and Twitter to get on the guest list.

Thanks to Jerome Haye from City of Rome for photography on the night. Take a look at a selection of images from the night. Until next time…

Edited by Selina Dyer

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House of Maffia presents…VERGI

House of Maffia find out a little more about VERGI one of the newest upcoming designers to join the fashion house.

Who is VERGI?

VERGI is design duo Alesia Rolik & Jekaterina Vasilega.













How and where did you meet, and why did you decide to work together?

We met each other at an art school in a countryside town Visaginas, Lithuania. After we moved to Vilnius we tried to create our common collection. We liked working together, we’ve got a common style and an idea to create our own cloth brand “VERGI”, which in translation from the Latin language means “to bow” to the fashion.

What inspired you to get into fashion design?

We really like fashion industry. It is so wide, that it is impossible for the job interest to disappear.

Where did you study and what did you specialise in at Art School (for example, textile design)?

We graduated from Art school and sewing basics` courses. We entered a college of Vilnius (costume design specialization) but decided to quit. We understood that starting working we’ll get much more experience and better results.

Did you train or get work experience with another design house before starting out on your own?

Yes, we had work experience in another fashion houses.

What is your favourite fashion era?

No preferences, from each epoch we take something ingenious.

What inspires your designs? How long does it take for you to put a collection together from your first ideas, to catwalk?

Inspiration is inside us. We induce each other for the new ideas.

How do you go about designing pieces from the very beginning; what thoughts run through your mind? The woman you are designing for? The statement she wants to make? Functionality? Affordability? Comfort? Femininity? Sensuality?

The very first aim creating the clothes – functionality and an idea. After that we are thinking about sexuality and a comfort.

Does your original vision change along the way as you experiment with fabrics, volumes and shapes?

Using simple fabrics we are trying to play with forms and volumes. We are looking for such fabrics, which are not used in sewing, and applying them to be worn.

Do you have any favourite fabrics and colours that you like to work with?

Our  current collection has “future” style elements. Each color’s nature is unique. The most important for us is a combining, we try to use brave color combinations.


Which celebrity (past or present) would you most like to dress; why?

We wanted to recreate Monica`s Belluci image. She is feminine and has a sparkling sexuality. Ideal for our style.


Which fashion houses/designers do you most admire; why?

We are also inspired by Alexander McQueen. His collections and the way they are presented at Cat-walk shows. He’s got more than just a presentation of collections.


Which model would you most like to see wearing your designs on the runway; why?

Tanya Dziahileva, because of she’s unusual, cind of futuristic face and hypnotizing look.

You say on your website that you would like to get into costpod nume design. Do you have any specific TV programmes or theatrical shows in mind?

Most of the time we get orders for advertisements and ads. But also creating fresh, quick “between collection’s” clothes for the model photo shoots.


Which is more important, technology or craft?

Technologies are more important.


Coco Chanel designed clothes for herself, do you?

Of course, we also create clothes for ourselves. One style, one kind of fabric but different cut. We make such costumes that we look together like one piece. You can easily recognize us by our clothes. We adore our brand.


Do you prefer designing one type of clothing (wedding dresses, theatrical costumes) more than another?

Our priority is to create clothes for commercials and creative collections. Our expectations for the future are to create clothes for video clips and movies.


What about fashion as a business?

Fashion is business. We are not businessmen, we are designers. For this reason, we would like to meet the person, who could turn our ideas into money.


Please briefly describe a typical working day.

We don’t have a strict schedule, although the biggest part of our time is spent on design.


Do you think it is possible to bring exclusive couture and high street fashion closer together? Would you want to?

Yeah, what we want is that a woman will always be a woman. She is supposed to wear beautiful, effective and sexy clothes. What some of the youth were nowadays – is just awful.


How do you see fashion today? And tomorrow?

Fashion for us is a fight for a successful future.


Please tell us more about the women behind the Vergi brand – Alesia & Jekaterina and your own individual preferences when it comes to the clothes that you wear.

We prefer to wear our brand clothes, and always high-heeled shoes.

How would you define your style?

From the beginning we were interested in a classic style, but the more we work the more we try to make an absolutely new style, bringing future elements.


Do you think fashion companies give young designers enough of a chance?

During one and a half of a year we didn’t have a chance to cooperate with any fashion companies. To our mind, fashion companies must help perspective young designers.


We know you are looking for sponsors and partners, please tell us a little about what you have in mind.

We are in search for investor, which could develop the “VERGI” brand, and to bring it to the world market.


In a parallel life, what other careers might you have chosen?

At the moment we are scarifying all our attention to fashion to achieve the best result. We didn’t think about any other profession yet.


Which runway: Paris, Milan, New York or London?

New York->Milan->Paris->London

What’s next for you?

Our next project is a couture wedding dress with some future elements.
Plans for the future: our aim is create costumes for the cinema, theater, advertising, images for celebrities and making all that to express our understanding of fashion


By Selina Dyer

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As you know we’ve recently been recruiting new team members at House of Maffia. After sifting through some outstanding CV’s  & emails we’ve finally chosen our new interns and they’re already hard at work.

Joining Lisa Maffia, Kofi Owusu and Selina Dyer for the summer and beyond are:

Fashion Writers

Lily Niu

Esther Akinwale

Michaela Anderson

Natalie Wilson

Chrissie Smith

Admin Team

Natalie Carton

Jennifer Ogwal

Rose Burgess

Ashleigh McLean

PR Team

Hitali Shah

Ewa Seweryn

Souad Saied

Christabel Phillips

Natalie Wilson

You’ll be seeing a lot more from HOM in your inbox from now on as we begin to take the fashion world by storm!!!

Until the next post, if you’re on Facebook add our Fan Page and follow us on Twitter to stay up-to-date!!

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Filed under Fashion Writers, HOM TEAM, Interns


House of Maffia is currently looking for interns in Admin and PR as well as Fashion Writers to report on events, new designers and street style and other features on our blog.

We are also looking for an In-house Fashion Photographer & Make-Up Artist, to join our Creative Director. You’ll work closely with the House of Maffia Studio, Editorial and Design teams to help showcase our products and brand.

Fashion Writer

Dedicated, passionate and most importantly “in the know” writers to report on events such as, fashion shows, emerging designers, collaborative projects and launches. This is an exciting opportunity for a writer with a passion for style, fashion and writing looking to gain experience in online publishing in a varied and fast paced role.

The ideal candidate will have experience in an editorial role, or at the very least relevant work experience in consumer publishing, as well as a hands-on approach and a can-do attitude.

We will consider all applicants but particularly those already in a creative field (art, fashion, media, film etc). Fluency in the English language is essential. We want enthusiastic writers who represent the House of Maffia ethos so young journalists or students will be considered.

If you think that you are able to take on the challenge, email Selina Dyer with a cover letter stating why you’re suitable with a short CV and a couple of examples of your writing. We’d really like to see any previously published material that shows your skills so include links and send to

Admin Assistant Intern

We are looking for a professional, organised intern to work within our friendly team, providing admin support in our busy office.

The ideal candidate will have previous office experience, preferably in a similar environment. Be conscientious with the ability to multi-task and show attention to detail. Confident and self-motivated you will be a strong team player with a friendly personality who is able to work independently, on their own initiative.

Excellent IT skills (Word, Excel, Outlook etc) as well as excellent communication skills, both verbal and written are mandatory.

Key responsibilities and experience gained:

  • Undertaking a wide variety of administrative tasks and general office duties; including filing, letter-writing, dealing with incoming calls, the post
  • Direct contact with customers and stakeholders and be responsible for dealing with enquiries internally and externally efficiently
  • Answering the phone
  • Answering general e-mail queries
  • Forwarding post and messages to relevant persons
  • Assisting with expenditures/invoices etc
  • Organising / updating company databases
  • Diary Management
  • Filing, scanning, posting, faxing
  • General office administration

If you’re interested in joining our team please send us an updated CV and a covering letter explaining why you’d be perfect for this role with your contact details to:

PR Assistant Intern

Confident, committed and personable, the PR intern will be an important addition to the team at an exciting time in the development of the brand. This is the perfect role for a friendly and positive individual looking for experience within the fashion industry.

The ideal candidate will be completing/completed a degree in Fashion or a related subject and have basic administration skills and office experience as well as an interest in pursuing a career in Public Relations. Previous experience in cold calling and in a similar role is desirable.

Key responsibilities and experience gained:

  • Assisting with the co-ordination of an integrated press and marketing campaign
  • Researching, writing and distributing press releases to targeted media
  • Corresponding with local and national press via email and phone
  • Attending and promoting events to the media
  • Event management, including press days and promotional events
  • Collating, analysing and evaluating media coverage

If you’re interested in joining our team please send us an updated CV and a covering letter explaining why you’d be perfect for this role with your contact details and examples to:

In-House Photographer

The In-House Photographer will shoot for both still-life and on models for both location and studio. Experience in web and fashion photography, lighting and shooting to a very high level is required. This role will be based in the in-house studio and reports to the Creative Director.

The ideal candidate will be creative with a good eye for colour, shape, form and tone is required to shoot advertising, editorial, products and fashion stories for House of Maffia.  A motivated and self-confident individual with excellent communication and interpersonal skills will have the natural ability to direct on set. The ability to work well with a team, under pressure and to tight deadlines is essential.  Own digital camera, previous studio experience, technical aptitude and a flexible schedule are also required.

Key responsibilities and experience gained:

  • Working alongside our Creative Director to ensure products are showcased to their best advantage
  • Selecting appropriate cameras and accessories and setting up lighting and equipment
  • Executing images to an exceptional standard maintaining the brand look and feel
  • Photographing for advertorial, editorial and product pages including the seasonal lookbook
  • Providing images for the e-newsletters, website, blogs and marketing materials
  • Photography for our events and shows
  • Managing alongside the Graphic Designer post-production including colour corrections and re-touching where necessary

If you’re interested in joining our team please send an updated CV and a covering letter explaining why you’d be perfect for this role also include examples of your work and your contact details to:

In-House Make-Up Artist

House of Maffia requires a make-up artist to retain in-house for shoots with models on location and in the studio working with the In-House Photographer. This role will be based in the in-house studio and reports to the Creative Director.

The ideal candidate will have previous experience in a studio environment preferably in a fashion capacity. Must be able to work well within a team and take direction well from the Creative Director, Photographer and Stylists, with the ability to work quickly and effectively when under pressure. Be able to adapt make-up techniques for models of different skin tones and take into consideration the shape, bone structure, eye shape and complexion. Be aware of health & safety. Must have flexible schedule and own equipment.

Key responsibilities and experience gained:

  • Working alongside our Creative Director and Photographer to ensure models are showcased to their best advantage
  • Make-up for advertorial, editorial and product pages including the seasonal lookbook
  • Developing concepts for make-up for shoots alongside the Creative Director
  • Make-up for events and shows
  • Styling hair

If you’re interested in joining our team please send an updated CV and a covering letter explaining why you’d be perfect for this role also include examples of your work and your contact details to:

Please Note: Initially these roles are unpaid, although we will cover travel and basic expenses. However, for the right candidate, there is a strong possibility this placement will become a longer term, paid position and we can offer you a glowing reference and help contribute to your impressive portfolio.

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Fashion savvy Londoners get ready to experience the most sophisticated and spectacular fashion showcase the UK has to offer, all under one roof. Clothes Show London is back, ready to treat the capital’s fashionistas to a sumptuous fashion extravaganza!!

Taking place at Earls Court from 25 – 27 June 2010 and featuring an unrivalled range of leading fashion and beauty brands; an impressive 2,500 seat Fashion Theatre combining show-stopping dance and fashion performances, and a host of celebrity and expert appearances – it caters for the most stylish females in the UK’s fashion capital – delivering a unique experience of unbeatable shopping, indulgence, celebrity expert advice and amazing catwalk shows.

Clothes Show London 2010 will showcase a huge selection of high end and chic fashion at the designer and boutique outlets in addition to the hottest selection of clothes from the high street. There’s also a unique selection of hair and beauty products for shoppers to choose from – along with the chance to see an incredible 45-minute fashion show performance on one of the largest and most impressive catwalks in the world in the Fashion Theatre.

HOM’s Selina will be there on Saturday representing along with House of Maffia designers, Dionne Gooding Shoes, Anya Wilkinson and Jolita Jewellery, showing their latest offerings to the fashion world!! Check them out on the Untold London Boutique stand and buy them over at House of Maffia very soon!!

The doors have literally just opened, if you haven’t got your ticket yet you can still purchase one when you get there!

Clothes Show London - Catwalk

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