Category Archives: House of Maffia Designer

BassBuds are taking over!

The BassBuds team have been extremely busy! I’ve recently seen the taxi, bus, underground and street campaign absolutely everywhere across London, with bright yellow posters reading

“What is BassBuds???”

This has got to be the most exciting and demanding awareness campaign I’ve ever seen!

I’ve also been flicking through the catalogue of celebrities BassBuds have gifting and I think there is only one thing for us all to do and that’s get ourselves online and order our very own! As BassBuds themselves state it’s all about ‘Your Colour Your Style’

BassBuds now stocked in all 7 stores of Harvey Nichols plus Ocean Club, Space, amnesia, Kanya beach all in Ibiza spain, Maryhill Westfields Birmingham,

Check out the images below and visit BASSBUDS





















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Karen Tino – Radical Designer Award

On Saturday 26 March Fashion Designers’ & Craft Makers’ Network held their innovative 2011 Young Designer Show at The Novotel London Hotel St. Pancras. This exciting event was established by knitwear designer Joanna Marcella with the aim to help raise profile of exceptionally gifted young avant-garde designers. Families, friends, fashion lovers and the press alike gathered together at The Novotel Hotel St Pancras for what was an impressive and exciting evening.

The show hosted the Young Designer Award and the Radical Designer Award and included Jacqueline Hancher, Caroline Gladstone and Sue Mee Maudsley as part of the panel of special guest judges.

The organizers of the Young Designer Show and Awards are delighted to announce that first place went to Ezoe Robinson who produced a delicate chiffon design inspired by the musical The Lion King. Second place went to Hannah Bloxham who created a striking final piece which was made with high technical skill and looked fantastic on the catwalk and third place was awarded to Thamina Lipa Chowdhury all young designers gave excellent presentations to the panel of judges and demonstrated great commitment to the project.

First place Radical Designer Award for designers over 21 years went to our very own Karen Jonga of KAREN TINO she created a remarkable collection that captured the judge’s’ attention.

Joanna Marcella says: ‘We’ve found a great bunch of new, fresh and exciting young designers and we seek to encourage them as much as we can through our Designer Development Initiative. The Designer Development Initiative is an attempt to support aspiring multi-cultural fashion designers and aims to make a significant difference to their economic well-being by offering support, mentoring and motivational sessions, and by producing events that provide the opportunity for participants to network and promote themselves.’

Karen will start preparing her presentation to put before the panel of directors at Seattle Fashion Week.

You can purchase your own tailor-made designs by Karen from

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Everybody is a jewel – Jewel Clothing

Everybody is a jewel Established in 2007, Jewel Clothing represents a new fresh and innovative brand within the UK fashions industry. Well known for unusual shapes, colours and patterns both designers have proved that they are not ‘afraid to experiment with combinations of style.’

Desperately wanting to pursue their fashion dreams, both Lyande Kaikai and Julia Omoarukhe took that exciting risk in the fast paced industry by successfully providing this collection. With their incongruous colours and stylish cuts, the tailored garments leave the broad room in vivid splendour.

In this collection they have both managed to uniquely create ‘beautifully handmade, one-off garments’ leaving clients confident and sexy. After seasons of dramatic colours, this new approach of using outrageous colours is the boldest statement yet. As they present their latest creation, jewel clothing has also productively made a rapid recognition within the fashion globe. Exhibiting their garments at the world’s largest fashion show event at Excel was not only an achievement but they had recent show-stopping debut for one of their signature dresses at Buckingham Palace, for an audience with the Queen.

Both coming from diverse backgrounds both talented girls have demonstrated a kind heart by donating 4 exclusive dresses to Mary Portas’s Charity shop at Westfield’s. Within this short space of time Jewel clothing has portrayed an incredible growth and cunningly used their creative minds to polish pieces. Lyande and Julia’s ‘passion for fashion has transformed itself into a brand that is one to watch.’

By Esther Akinwale

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House of Maffia & House of Murray | London Fashion Week Escapades

House of Maffia’s Selina and Lina joined forces with Julie-Ann Murray of House of Murray this London Fashion Week season. Lina started the afternoon by attending the Falguni & Shane Peacock show at ON|OFF. Selina joined the crew over at the Jasper Garvida show at Vauxhall Fashion Scout where we had the privilege of jumping the queue and sitting on the second row. We rounded off the evening by traveling east to the Christopher Beales presentation and partied the night away in VIP at the Falguni & Shane Peacock after-party …

Read on for Julie-Ann’s review on the events…


High glamour Rock n Roll chic at the star-studded Falguni & Shane Peacock show

A darkly elegant collection from the Rock n Roll duo

Striking feather and shear evening gowns juxtaposed with dominatrix leather and embellished studding created an edgy yet elegant story of high lux couture along with their signature prints for their cool AW11 show.

It was lovely to catch up with the team at the after show party too!!!

Falguni & Shane Peacock Couture

LE BASIE (The Kiss)

Jasper Garvida AW11 at Vaxhall Fashion Scout

Effortless draping and peep hole ‘key’ prints gave us an insight into Jaspers more relaxed mood this season with a collection of refreshingly calm, oriental inspired minimalism. Armour-like embellished gowns and accessories gave an edge to the unusually light story which was much less extravagant than previous seasons.

Jaspers hit his stride!

Thanks for the mention Jasper!!!!


Having worked behind the scenes in the fashion industry for the last 15 years, helping the likes of Lee McQueen and Matthew Williamson to create their catwalk collections, the talented and highly skilled Christopher Beales is finally emerging from the cracks and has presented a magnificent array of styles for his latest exhibition ‘When the Crystal Cracked’ presented by the team at Forward PR.

To anyone who knows him, Christopher is a delightful, talented designer and costumier who’s combined passion, skill and love of his art will no doubt propel him to the very top of his art!

We have only just begun to see what this magical young man can create!

By Julie-Ann Murray

A big THANK YOU to Julie-Ann Murray, Fusion Three Sixty and Forward PR and look out for House of Murray creations in the upcoming House of Maffia advert…

Edited by Selina Dyer


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Samantha Cole: A New Dawn

Samantha Cole: A New Dawn

When one thinks of Samantha Cole, immediately springing to mind are thoughts synonymous with all things dark, flamboyant, and tantalisingly intriguing. Definitely a designer whose inspirations lie somewhere other than the pink and pretty, Cole’s creations are a fantastical tribute to alternative fashion with a distinct feminine edge. Fashion for the guilt-free go-getter, a Samantha Cole design is the focal piece of any self-deserving outfit.

Before starting her own line, Cole worked as a designer for Burberry. Having secured her reputation as Best Womenswear Designer for her S/S 2009 collection at New York Fashion Week, Cole has since been labelled as “one to watch” following her UK debut.

Iconic in its own right, Cole’s most recent A/W collection – Identity III: A New Dawn – is certainly a new yet befitting change from her previous work. Moving away from high collared Goth (A Journey of Self Discovery) and fiercely bold slim-waist dresses (Warrior), Cole’s designs have evolved to “[embrace] almost a cleansing effect”.

Drawing inspiration from architectural styling of the past and present, A New Dawn is symbolic of the emergence from old to new. Quirky and unique, each garment has a definitive structure; Cole’s use of a Smocking Technique creates the interestingly textured shapes as seen within the fabric of her designs.

Considering her style to exemplify British fashion, Cole’s most admirable quality as a designer is her dedication to creating pieces that express her own thoughts and agenda.

By Lily Niu

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Harlequinn LRA

New clothing label on the fashion scene is Harlequinn LRA. The designers are Lakisha White, Ria Rose and Arayner Ashia. All three women excel in confidence, independence and creativity; this has been transferred to their exclusive clothing line. Studying a BA at the renowned LCF these young designer have brought together an avant-garde of designs to House of Maffia.


Harlequinn LRA collections can be described as very edgy, definitely colourful and completed with a bold character. Each designer brings their distinct ideas and together they form their womenswear collection. The variety in their stock reflects seasonal trends, from sweatshirts to dresses. The fashion industry is always taken aback at the quality and determination that young designers put into their collections, with this label being no different. With three creative minds behind this exclusive label, Harlequinn LRA is designed to make a statement, seize attention and push boundaries.

Like many upcoming fashion designers, these women are becoming knees deep in success with Interviews from Nang, Live and Flavour magazines. Hitting the runways by showcasing their collection at two high profile university fashion events Miss generation 2009 and ACS Kings and Queens 2010. Look out for them at Rip the Runway UK later in the year. House of Maffia is excited to showcase Harlequinn LRA collections.

By Michaela Anderson

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