Tag Archives: ‘flipbox Creative’

Take Two: VIRAL AD FINAL SCENES

After a long, cold, tiring and crazy day in East London, the House of Maffia team is proud to announce that the final scenes of the viral ad have been shot!

The early hours of Sunday morning marked the beginning of one of the longest days in the history of House of Maffia. Models from all over London were slowly arriving at the film location, generously provided by Village Underground, to find out that their hair & make-up studio consists of an old Jubilee line train carriage strategically placed on the roof of a building in Shoreditch.

It didn’t get any better as the actual film set was down a steep, metal, 40-step-long spiral stair case, which leads to a gigantic brick space, that could easily fit hundreds of people. Sunday was a cold day and the fabulous House of Maffia models felt the bitter sweet chills, as they had to change into their outfits in the freezing film set chamber.

Some of the HOM designers joined to help with fittings, and friends came along to keep up the party spirit. The viral ad film crew, ‘Flipbox Creative’, were great as always, and the House of Maffia team managed to miraculously wrap up the long day on time!

Sunday’s quirkiness and excitement made it a fun and memorable day. Now all we can do is wait….

HOUSE OF MAFFIA VIRAL AD – COMING SOON

By: Dima Markova

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Take One: HOUSE OF MAFFIA VIRAL AD

After long hours of hair and make-up, three outfit changes, three very tired models and film crew, last Sunday officially wrapped up the first day of filming the House of Maffia Viral Ad.

Sanctum Soho Hotel generously hosted us for the day, where one of their luxurious suites became the high fashion film set for the Viral Ad scenes.

Viktoriya, Thandi and Irma, our three gorgeous models, did an amazing job posing as couture dolls, wearing HOM outfits from head to toe!

The filming crew, ‘flipbox Creative’, are the magicians of the Viral Ad, officially to launch online little after LFW.

We’ll make sure to keep you updated with more info and pics from the final scenes of the ad, filmed next Sunday!

By: DimaMarkova

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